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How much do new life insurance agents spend on leads?

Short answer

Most new life insurance agents spend $200 to $1,100 a month on leads. On Dial Haul, $199 buys the Rookie pack of 250 leads, $499 buys the Starter pack of 250 leads, and $1,099 buys the Pro pack of 600 leads. Start small, track your close rate, then spend more.

New agent? Start with Rookie: 250 leads for $199.

What do the 3 budget plans buy?

PlanPackLeadsDials at 6 tries
LearnRookie, $199250About 1,500
BuildStarter, $499250About 1,500
GrowPro, $1,099600About 3,600

How do I plan my own budget?

Put in your monthly budget and how many times you call each lead.

What your budget buys
PickLeadsCostDials at 6 tries
2 x Rookie Pack500$3983,000
1 x Starter Pack250$4991,500
$1 Leads500$5003,000
$2 Leads200$4001,200
$3 Leads100$300600

Every lead is called up to 6 times. At 100 dials a day, 3,000 dials take about 30 working days.

When should I spend more?

Spend more when the last pack paid for itself. Track every pack: what you paid, and the commission it made. When a pack pays back, buy the next one.

Questions new agents ask

Should I use credit to buy leads?

No. Start with what you can afford to lose while you learn. The Rookie pack exists for that.

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Last updated . Prices on this page come from the Dial Haul store and change only when the store changes.

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More answers: What should you do in your first 90 days as a life insurance agent? · Should new agents buy aged leads or fresh leads?

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