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How do you cold call aged insurance leads?

Short answer

To cold call aged insurance leads, remind them they asked for a quote, ask three short questions, then give two price options. Call each lead up to 6 times over 2 weeks, at different hours. Expect about 1 contact in every 10 to 15 dials on older leads.

New agent? Start with Rookie: 250 leads for $199.

What do you say first?

Pick one opener and use it for 100 dials before you change it. Say their first name, your first name, and why you are calling.

  • Hi Mary, this is Sam. I am calling about the life insurance quote you asked for. Do you have two minutes?
  • Hi Mary, it is Sam. You asked about coverage to protect your family a while back. I have your price ready. Is now a bad time?
  • Hi Mary, Sam here. I am following up on your request for burial coverage. Did you still want to see your options?

What three questions should you ask?

  • Who would you want this to take care of?
  • Do you have any coverage now, through work or a bank?
  • About how much would you want to leave: $10,000, $15,000 or $25,000?

How do you handle the 5 common objections?

I am not interested.
Fair. Most people say that before they hear a price. If I show you a price in two minutes and you still say no, I will not call again. Fair?
Send me something.
I can. So I send the right thing, who is it for, and about how much coverage?
I already have coverage.
Good. Is it through work? Work coverage usually ends when the job ends. Let me check it still fits.
How did you get my number?
You filled out a request for life insurance information online and agreed to be contacted. I am following up on that.
I need to think about it.
Of course. What part do you want to think over: the price or the coverage? Let us look at that part now.

How often should you call each lead?

DayTryWhen
Day 11 and 2Morning, then late afternoon
Day 33Midday
Day 64Early evening
Day 95Morning
Day 146Late afternoon, then stop

Questions new agents ask

Should I leave a voicemail?

Leave one short voicemail on try 2 and try 5. Say your name, that you are following up on their quote request, and your number twice.

Read next

Last updated . Prices on this page come from the Dial Haul store and change only when the store changes.

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More answers: What is a good final expense script for new agents? · How many dials does it take to make a life insurance sale?

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