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Should new agents buy aged leads or fresh leads?

Short answer

New agents should start with aged leads. On Dial Haul aged leads cost $1 to $3 each, while 25 fresh leads cost $375. Fresh leads pick up more often, but a new agent wastes many of them while learning. Learn on aged leads, then add fresh leads once you close.

New agent? Start with Rookie: 250 leads for $199.

How do aged and fresh leads compare?

Aged leadsFresh leads
Lead age30 days to 2 yearsUnder 30 days
Price per lead$1 to $3$15.00 in Fresh 25
Times soldUp to 10Usually 1 to 5
Best forLearning, volumeAgents who already close

Why do aged leads suit new agents?

A new agent loses many calls while learning. A lost aged lead costs a few dollars. A lost fresh lead costs much more. Fresh leads are usually sold 1 to 5 times. Older aged leads can be sold 6 to 10 times, and they cost less.

When do fresh leads make sense?

When you close at least one sale from every 30 to 50 full talks. Then a fresh lead’s higher pick up rate turns into more sales.

Questions new agents ask

Do aged leads still buy?

Yes. Many people who asked for a quote months ago never bought. A good first call still closes them.

Read next

Last updated . Prices on this page come from the Dial Haul store and change only when the store changes.

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