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What is a good final expense script for new agents?

Short answer

A good final expense script for a new agent has five parts: a short opener, why they want coverage, a few health questions, two price options, and a simple close. Keep the first call under 20 minutes. Practice it 100 times on low cost aged leads before you buy fresh ones.

New agent? Start with Rookie: 250 leads for $199.

What are the 5 parts of a final expense call?

  1. OpenerHi Mary, this is Sam. I am calling about the burial coverage you asked about. Is now okay?
  2. The whyWho would you want this to take care of? What would you want it to cover?
  3. HealthAsk the carrier’s health questions word for word. Do not guess.
  4. Two pricesShow a lower and a higher coverage amount. Ask which one fits the budget.
  5. CloseGreat. Let us get the application started. It takes about 10 minutes.

How do you present the price?

Never read a list of prices. Give two choices and stop talking. The silence after the price is where the sale happens.

OptionCoverageSay
Lower$10,000This covers a simple service and the final bills.
Higher$15,000 or moreThis covers the service and leaves something for the family.

What do you say after the sale?

Thank them, set the date of the first payment, and ask one referral question: who else in your family should have this?

Questions new agents ask

Do I need a different script for each lead type?

Yes. Final expense buyers want a monthly price and a simple plan. Use the script builder to start a script for term life or veterans.

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