Cold call script builder.

1. Opener

   Hi Mary, this is Sam. I am calling about the request you sent in for burial and final expense coverage. Do you have two minutes?

2. Three questions
   • Who would you want this to take care of?
   • Do you have any coverage now, through work or a bank?
   • About what would you want to leave behind: $10,000, $15,000 or $25,000?
3. The price

   Based on what you told me, I can show you two options. Most people pick the one in the middle. Which one fits your budget better?

4. If they push back

   I am not interested.

   Totally fair. Most people say that before they hear a price. If I can show you a price in two minutes and you still say no, I will not call again. Fair?

   Send me something.

   I can. So I send the right thing, who would this be for, and about how much coverage?

   I already have coverage.

   Good. Is it through work? Work coverage usually ends when the job ends. Let me check that yours still fits.

   How did you get my number?

   You filled out a request for life insurance information online, and you agreed to be contacted. I am following up on that.

Read it out loud three times before your first dial. Change any line to fit how you talk.