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What are the best leads for new life insurance agents?

Short answer

The best leads for a brand new life insurance agent are low cost aged leads. On Dial Haul the Rookie pack gives 250 leads for $199, about $0.80 a lead, so you can learn the script and make mistakes cheaply. Move up to fresh leads once you close.

New agent? Start with Rookie: 250 leads for $199.

Why start on aged leads?

Your first 500 dials teach you more than any training video. You will stumble on the opener, forget a question and lose people you could have helped. That is normal.

Making those mistakes on a $1 lead costs little. Making them on a fresh lead that cost $15 or more costs a lot. Aged leads still asked for a quote and agreed to be contacted. They are just older.

What does each lead age cost?

Fresh leads are usually sold 1 to 5 times. Older aged leads can be sold 6 to 10 times, and they cost less.

Dial Haul prices today
PackLead agePer leadYou get
$3 Leads1 to 3 months old$3.00100 leads, $300
$2 Leads3 to 6 months old$2.00100 leads, $200
$1 Leads6 months to 2 years old$1.00200 leads, $200
Rookie Pack10 at 30 to 90 days, 25 at 91 to 180 days, 215 at 6 months to 2 years$0.80250 leads, $199
Starter Pack10 under 30 days, 30 at 30 to 90 days, 80 at 91 to 180 days, 130 at 6 months to 2 years$2.00250 leads, $499
Pro Pack20 under 30 days, 80 at 30 to 90 days, 150 at 91 to 180 days, 350 at 6 months to 2 years$1.83600 leads, $1,099
Agency Pack50 under 30 days, 250 at 30 to 90 days, 500 at 91 to 180 days, 1,200 at 6 months to 2 years$1.652,000 leads, $3,290

When should a new agent buy fresh leads?

Buy fresh leads when you close at least one sale from every 30 to 50 full talks on aged leads. By then the script is second nature, and a fresh lead’s higher pick up rate pays off.

StageWhat to buyWhy
Week 1 to 4Rookie, then the $1 Leads packLearn the script on low cost leads
First salesStarterA mix of ages with a few fresh leads
Closing weeklyPro or AgencyMore leads per dollar at scale

Questions new agents ask

Are aged leads real people?

Yes. Every lead is a person who asked for a life insurance quote and agreed to be contacted. Aged means the request is older.

How many leads does a new agent need?

Plan on at least 250 leads for your first month. At 100 dials a day and 6 tries per lead, 250 leads keep you dialing for about 3 weeks.

Read next

Last updated . Prices on this page come from the Dial Haul store and change only when the store changes.

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More answers: What are the cheapest life insurance leads you can buy? · How do you cold call aged insurance leads?

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