Wisconsin has about 6.0 million people, and 20.8% of them are 65 or older. Our Wisconsin leads come from Coverfolk quote forms filled out by people in Milwaukee, Madison, Green Bay, Kenosha and the towns in between.
Who to call
67.8% of Wisconsin homes are lived in by the owner, and 1 in 5 people is 65 or older, so mortgage protection and final expense both sell. Wisconsin has its own telemarketer registration and a strict do not call rule, so set up before you dial.
Calling rules
A short summary, checked against the statute. Not legal advice. Federal rules apply too.
24 hours every 2 years, with at least 3 hours of ethics. Extra hours do not carry forward. Regulator: Wisconsin Office of the Commissioner of Insurance.
8 AM to 9 PM.
The same price list as every state we sell in. Aged from $1.50. Bad numbers swapped in one tap.
Questions
From 8 AM to 9 PM in the lead's local time, per the Wisconsin Department of Agriculture, Trade and Consumer Protection.
Source: National Do Not Call Registry
DATCP says any business that makes unrequested sales calls or texts to Wisconsin homes must register each year, starting at $700. Its page lists no exemption for insurance agents, so check with DATCP before you dial.
Source: DATCP Telemarketer Registration
24 hours every 2 years, with at least 3 hours of ethics, per the Office of the Commissioner of Insurance. Extra hours do not carry forward.
Final expense and mortgage protection. 20.8% of people are 65 or older, and 67.8% of homes are lived in by the owner.
Source: Census population estimates 2025 (state totals and age)
Your leads in Wisconsin read our sister site first: Life insurance in Wisconsin on Coverfolk.
Agents also ask
Other states
