Virginia has about 8.9 million people and one of the largest veteran groups we serve: about 630,000, or 9.4% of adults. Our Virginia leads come from Coverfolk quote forms filled out by people in Virginia Beach, Chesapeake, Richmond, Norfolk and the towns in between.
Who to call
Virginia's military bases and Navy towns mean a deep veteran market. 67.3% of homes are lived in by the owner, with a median value of $383,700, so mortgage protection sells well too. Mind the do not call rules: a stop request lasts 10 years under Virginia law.
Calling rules
A short summary, checked against the statute. Not legal advice. Federal rules apply too.
16 hours each 2 year period for a life and annuities license (or life plus health), with at least 3 hours of ethics. 24 hours if you hold two or more license types. Due by your license expiration date. Regulator: Virginia State Corporation Commission, Bureau of Insurance.
8 AM to 9 PM local time, unless the person gave prior consent.
The same price list as every state we sell in. Aged from $1.50. Bad numbers swapped in one tap.
Questions
From 8 AM to 9 PM in the lead's local time, unless the lead gave prior consent to other times (Va. Code 59.1-511).
Source: National Do Not Call Registry
At least 10 years. Virginia Code 59.1-514 says a request to stop, including a STOP reply to a text, must be honored for 10 years.
Source: National Do Not Call Registry
16 hours each 2 year period if you hold one license type or life and health together, with at least 3 hours of ethics. The Bureau of Insurance lists the rules.
Veteran, mortgage protection and final expense leads. 9.4% of adults are veterans, 67.3% of homes are lived in by the owner, and 18.4% of people are 65 or older.
Source: Census population estimates 2025 (state totals and age)
Your leads in Virginia read our sister site first: Life insurance in Virginia on Coverfolk.
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Other states
