South Dakota has about 935,000 people, and 19.4% of them are 65 or older. Our South Dakota leads come from Coverfolk quote forms filled out by people in Sioux Falls, Rapid City, Aberdeen, Brookings and the towns in between.
Who to call
68.6% of South Dakota homes are lived in by the owner, and 7.9% of adults are veterans. Mortgage protection, final expense and veteran leads all have a market here. Plan your week around one rule: South Dakota bans unsolicited sales calls on Sunday.
Calling rules
A short summary, checked against the statute. Not legal advice. Federal rules apply too.
10 hours every 2 years for a life and health license (20 hours if you also hold property and casualty). Due by the last day of your birth month. Regulator: South Dakota Division of Insurance.
9 AM to 9 PM Monday to Saturday. No unsolicited sales calls on Sunday.
The same price list as every state we sell in. Aged from $1.50. Bad numbers swapped in one tap.
Questions
Unsolicited sales calls are allowed from 9 AM to 9 PM in the lead's local time, Monday through Saturday. Not on Sunday (SDCL 37-30A-3).
Source: National Do Not Call Registry
The Public Utilities Commission keeps a state register and may use the national Do Not Call registry as that register (SDCL 49-31-101, 49-31-103). Scrub against the national list.
Source: SDCL chapter 49-31 (49-31-1.5, 49-31-99 to 49-31-108 no call register) · National Do Not Call Registry
10 hours every 2 years for a life and health license, due by the last day of your birth month. The Division of Insurance lists the hours for each license type.
Mortgage protection, final expense and veteran leads. 68.6% of homes are lived in by the owner, 19.4% of people are 65 or older, and 7.9% of adults are veterans.
Source: Census population estimates 2025 (state totals and age)
Your leads in South Dakota read our sister site first: Life insurance in South Dakota on Coverfolk.
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Other states