An exclusive lead is sold to one agent. A shared lead is sold to more than one. Shared leads cost less. Each Dial Haul lead shows how many times it has sold.
Exclusive fresh leads can cost $30 to $80 or more. Shared and aged leads cost a fraction of that.
With shared leads, speed and follow up win. Call first, and keep calling. Rookie Pack leads on Dial Haul go to 2 agents at most, which helps new agents.
Updated October 2026. Industry ranges from public lead and commission guides. Your results depend on your carrier, contract, and dialing.