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How many times are life insurance leads sold?

Short answer

It depends on the vendor. Shared fresh leads usually go to 3 to 8 agents, and many vendors never tell you. Dial Haul shows the times sold count on every lead before you buy.

Times sold matters more than age for some agents. A 60 day old lead that has never sold can beat a 20 day old lead that sold 5 times.

In the lead store, use the Times sold filter to pick exactly what you want.

Related questions

Updated October 2026. Industry ranges from public lead and commission guides. Your results depend on your carrier, contract, and dialing.

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