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How much do aged life insurance leads cost?

Short answer

Aged life insurance leads usually cost $0.50 to $15 each. On Dial Haul they cost about $1.75 to $8.10, based on the lead type and how old the lead is. Packs bring the price down to as low as $2.00 a lead.

Price drops as a lead gets older. A lead that asked for a quote 30 to 90 days ago costs more than one from 6 months ago, because newer leads pick up more often.

Lead type matters too. Final expense leads are the cheapest. Trucker and mortgage protection leads cost more, because fewer people fill out those forms.

Lead typeFresh30 to 90 days91 to 180 days181+ days
Final expense$17.00$3.60$2.75$1.75
Mortgage protection$24.00$7.20$5.50$3.50
IUL$17.00$7.20$5.50$3.50
Term life$18.00$5.50$4.00$2.50
Veterans$18.00$6.30$4.75$3.00
Trucker$44.00$8.10$6.00$4.00
Spanish$18.00$6.00$4.50$3.00
Job niche$22.00$7.50$5.50$3.50
Life event$22.00$7.50$5.50$3.50

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Updated October 2026. Industry ranges from public lead and commission guides. Your results depend on your carrier, contract, and dialing.

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