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Should I buy real time or aged life insurance leads?

Short answer

Buy real time leads if you have few hours and need high pick up rates. Buy aged leads if you dial a lot and want more sales for the money. Many agents mix both: a few fresh leads plus a big aged pack.

Real time leads cost $15 to $50 or more and pick up 30% to 55% of the time. Aged leads 31 to 90 days old cost $1.50 to $5 and pick up 15% to 22% of the time.

On Dial Haul you can mix ages in one order. Pick Under 24 hours, 1 to 7 days, and 31 to 90 days, and the price blends.

Related questions

Updated October 2026. Industry ranges from public lead and commission guides. Your results depend on your carrier, contract, and dialing.

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