Buy real time leads if you have few hours and need high pick up rates. Buy aged leads if you dial a lot and want more sales for the money. Many agents mix both: a few fresh leads plus a big aged pack.
Real time leads cost $15 to $50 or more and pick up 30% to 55% of the time. Aged leads 31 to 90 days old cost $1.50 to $5 and pick up 15% to 22% of the time.
On Dial Haul you can mix ages in one order. Pick Under 24 hours, 1 to 7 days, and 31 to 90 days, and the price blends.
Updated October 2026. Industry ranges from public lead and commission guides. Your results depend on your carrier, contract, and dialing.