First order: 10 free leads Next drop soon
Yes, for agents who dial a lot. Aged leads close less often than fresh leads, about 2% to 5% versus 10% to 20%, but they cost 10 to 20 times less. That usually means more sales for the same money.
Here is the math. $1,000 buys about 25 fresh leads at $40, or about 500 aged leads at $2. At a 15% close rate, 25 fresh leads make about 4 sales. At a 3% close rate, 500 aged leads make about 15 sales.
The catch is time. Aged leads take more dials to reach, so they work best with a dialer, a good script, and 6 or more tries per lead.
Updated October 2026. Industry ranges from public lead and commission guides. Your results depend on your carrier, contract, and dialing.
