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How many leads do I need to make $100k selling life insurance?

Short answer

At a 3% close rate and about $700 commission per sale, you need about 143 sales a year, or about 4,800 aged leads. That is roughly 400 leads a month, or one Pro Bulk pack plus change.

Change any number and the answer moves. At a 5% close rate you need about 2,900 leads a year. At $1,200 per sale you need about 2,800 leads at a 3% close rate.

Use the calculator on the pricing page to plug in your own close rate and commission. Your carrier contract and product mix set your real commission.

Related questions

Updated October 2026. Industry ranges from public lead and commission guides. Your results depend on your carrier, contract, and dialing.

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