First order: 10 free leads Next drop 14h 23m 43s
A good close rate on aged life insurance leads is 2% to 5% of leads bought. Contact rates run about 15% to 30%, depending on the lead’s age. Agents who call fast and follow up 6 or more times land at the high end.
Contact rate falls as leads age. Industry numbers show about 22% to 30% for leads 31 to 60 days old, and 8% to 15% for leads older than 85 days.
Track your own numbers in the Dial Haul dialer. Calls, appointments, and sales log on their own, so you can see your real close rate by lead type.
Updated October 2026. Industry ranges from public lead and commission guides. Your results depend on your carrier, contract, and dialing.
