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How much do exclusive life insurance leads cost?

Short answer

Exclusive fresh life insurance leads usually cost $30 to $100 each. Shared fresh leads cost $15 to $50. On Dial Haul, a lead that has never been sold costs 60% more than the base price.

Exclusive means only you get the lead. It picks up more, but you pay for it. Most agents get more sales per dollar from shared aged leads.

In the Dial Haul lead store, set Times sold to Never sold to get leads no other agent has called.

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Updated October 2026. Industry ranges from public lead and commission guides. Your results depend on your carrier, contract, and dialing.

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