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How many dials does it take to sell a life insurance policy?

Short answer

With aged leads, plan on about 150 to 300 dials per sale. That is roughly 30 to 50 contacts and 5 to 8 appointments. Fresh leads take fewer dials, often 40 to 80.

Dial each lead 6 or more times over 2 weeks. Most sales come after the third try.

The Dial Haul dialer tracks calls, contacts, appointments, and sales for you, so you know your real numbers.

Related questions

Updated October 2026. Industry ranges from public lead and commission guides. Your results depend on your carrier, contract, and dialing.

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