First order: 10 free leads Next drop 14h 23m 47s
Rough industry numbers: aged leads at $1 to $5 each work out to about $100 to $280 per sale, fresh direct mail about $200 to $450, live transfers about $100 to $300, and Facebook leads $300 to $700 or more. Your own close rate changes everything.
To find yours: total lead spend divided by policies sold. Track it by lead type and lead age.
Leads 30 to 90 days old close around 10% for many agents, compared with 15% to 20% for fresh leads, but cost a fraction of the price.
Our ROI calculator on the home page runs the math with your own close rate and commission.
Updated October 2026. Industry ranges from public lead and commission guides. Your results depend on your carrier, contract, and dialing.
