A fresh lead is under 30 days old and costs the most. Aged leads drop in price as they get older, down to a few dollars after 181 days. Many agents mix both: fresh for speed, aged for volume.
October 2, 2026
| Lead type | Under 30 days | 30 to 90 | 91 to 180 | 181+ |
|---|---|---|---|---|
| Final expense | $17.00 | $3.60 | $2.75 | $1.75 |
| Mortgage protection | $24.00 | $7.20 | $5.50 | $3.50 |
| IUL | $17.00 | $7.20 | $5.50 | $3.50 |
| Term life | $18.00 | $5.50 | $4.00 | $2.50 |
| Veterans | $18.00 | $6.30 | $4.75 | $3.00 |
| Trucker | $44.00 | $8.10 | $6.00 | $4.00 |
| Spanish | $18.00 | $6.00 | $4.50 | $3.00 |
| Job niche | $22.00 | $7.50 | $5.50 | $3.50 |
| Life event | $22.00 | $7.50 | $5.50 | $3.50 |
Every lead shows how many times it has been sold, so you can pick never sold leads when you want them. Packs start at $499 and weekly standing orders save 10%.
